**This is a Sponsored/Compensated post written by me. All opinions are my own.
Influencer marketing has become a top resource in the marketing industry. With so many options and offers on the net, finding influencers to promote a brand and create awareness around a specific topic is easier than you think!
People like Nancy Behrman ~ President of Behrman Communications, have paved the way in this industry!
Creating platforms & campaigns geared to a certain demographic, while finding the most influential people to help promote the goals of the campaign.
Simply put, Influencers are everyday people, with either one of two main things. A larger than average follower and fan base, OR a very loyal fan base with an interest in a certain topic or niche.
Marketing is simply getting a message in front of the people it was meant to be seen by. Whether it’s getting the newest recipe in front of the biggest foodies, or the sports equipment in front of the athletes, marketing is a must for small and large businesses alike.
Influencer marketing is where you combine the two to create a strategy that amplifies the brands message and gets their name or products in front of the target consumers.
Using everyday people who already have a trusted voice in their communities, online and off, has proven to be an effective means of marketing.
Finding that fine line between someone with a lot of followers and someone with actual influence on a certain topic can be a daunting task.
While the number of followers does make a difference in some aspects, the type of person and following the influencer has matters more. Who their followers are, where they are located, whether they have a male or female dominant following, all play a role in what type of influencer a brand is looking for.
Whether you are wanting to work on a platform or with a PR firm, Influencer Marketing is a highly successful strategy in helping brands connect, network and succeed with influencers.
Do you have a larger than normal social media following?
If you’re an expert on Instagram, taken Twitter by storm or just have a larger than average following on social media, YOU could be earning money! (Read more about this HERE)