For Keeps

The Loyal Subjects

The Loyal Subjects ~ For Keeps

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Available at

The Loyal Subject, Amazon & Target!

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Product Description: For Keeps™ is a new 6” fashion doll brand with great fashion play that carries a powerful message of positivity and self-empowerment.

“Aspire, Inspire & Affirm”

For Keeps™ is one part Aspiration, one part Inspiration, and one part Affirmation – The Power is in the Message! Each Character comes with Accessories, Fun Fashion Play, a Cupcake Keepsake™ (The World’s Best Note Passer), and 20 Affirmation messages which are also Stickers!

Share an affirmation with a friend, a family member or loved one by twisting off the top of your Cupcake Keepsake™, inserting your affirmation, twisting the cap back on, and handing it to those you want to share your Affirmations and Feelings with!

7 Fun Character Dolls To Collect!

Sophia
Amazon or Target

Sophia – For Keeps Girl with Cupcake Keepsake Series 1
The job of feet is walking but their hobby is dancing.” – Sophia

Keepsake: Raspberry
Occupation: Choreographer
Color: Hot Pink Hair

5.5” Fashion Doll with 9 pts of articulation packaged in a gift box. Also comes with a crown, purse, raspberry hair clip, cellphone, Mary Janes w/ ankle straps, and bows, sneakers, Interchangeable outfit (dress with straps/ruffled skirt bottom), Mystery Message Tee, “Raspberry, and Peach” Cupcake Keepsake, Pack of 20 affirmation stickers, and a stand with the For Keeps insignia.”

Bella
Amazon or Target

Bella – For Keeps Girl with Cupcake Keepsake Series 1
“Bearing witness to all the great stories my journalist eye finds!” – Bella

Keepsake: Mint Chip
Occupation: Journalist

5.5” Fashion Doll with 9 pts of articulation packaged in a gift box. Also comes with Camera, travel pouch, choker, studded bracelet, sunglasses, Mary Janes, Boots, Interchangeable outfit (half top, and jeans), Mystery Message Tee, “Mint N’ Chip” Cupcake Keepsake, Pack of 20 affirmation stickers, and a stand with the For Keeps insignia.”

Mia
Amazon or Target

Mia – For Keeps™ Girl with Cupcake Keepsake™ Series 1
“Beauty to me is about being comfortable in your own skin.” – Mia

Keepsake: Galaxy
Occupation: Veterinarian

Comes with her furry pal, Roxy!

5.5” Fashion Doll with 9 pts of articulation packaged in a gift box. Also comes with Galaxy choker, bracelets, Sippy-on-the-go cup, Uggs, fashion slippers, Galaxy purse, pet dog Roxy, Interchangeable outfit (puffy vest, long-sleeve-shirt, skirt), Mystery Message Tee, “Galaxy” Cupcake Keepsake™, Pack of 20 affirmation stickers, and a stand with the For Keeps™ insignia.

Ella
Amazon or Target

Ella – For Keeps Girl with Cupcake Keepsake Series 1
“This Studio is a musical instrument, and we’re here to create MAGIC!” – Ella

Keepsake: Violet Lime
Occupation: Music Producer
Color: Violet Hair + Lime Outfit

5.5” Fashion Doll with 9 pts of articulation packaged in a gift box. Also comes with Headphones, Boom-Box, Gold necklace, and chain, gold bracelets, gold boots, laptop, Interchangeable outfit (short-sleeved turtle neck, and shorts), Mystery Message Tee, “Lemon-Lime” Cupcake Keepsake, Pack of 20 affirmation stickers, and a stand with the For Keeps insignia.”

Paris
Amazon or Target

Paris – For Keeps™ Girl with Cupcake Keepsake™ Series 1
“Beauty begins the moment you decide to be yourself.” – Paris

Keepsake: Red Velvet
Occupation: Cosmetic Creatrix

Part of the Creatrix Twins™!
Accompanied by her pet cat, Shadow!

5.5” Fashion Doll with 9 pts of articulation packaged in a gift box. Also comes with black bow headband, cat ears headband, pet cat Shadow, rainboots, Mary Janes w/ ankle straps, and bows, Interchangeable outfit (ballerina skirt/button down top), Mystery Message Tee, “Red Velvet” Cupcake Keepsake™, Pack of 20 affirmation stickers, and a stand with the For Keeps™ insignia.

Emma
Amazon or Target

Emma – For Keeps Girl with Cupcake Keepsake Series 1
“A good story should have a beginning, middle, and end but not necessarily in that order.” – Emma

Keepsake: Unicorn
Occupation: Filmmaker

5.5” Fashion Doll with 9 pts of articulation packaged in a gift box. Also comes with Choker, bracelet, cellphone, 2 pairs of Mary Janes, unicorn purse, unicorn headband, Interchangeable outfit (tank/poodle dress), Mystery Message Tee, “Unicorn Birthday Cake” Cupcake Keepsake, Pack of 20 affirmation stickers, and a stand with the For Keeps insignia.”

London
Amazon or Target

London – For Keeps™ Girl with Cupcake Keepsake™ Series 1
“Beauty to me is about being comfortable in your own skin.” – London

Keepsake: Berry Sorbet
Occupation: Cosmetic Creatrix

Part of the Creatrix Twins™!
Accompanied by her pet cat, Sasha!

5.5” Fashion Doll with 9 pts of articulation packaged in a gift box. Also comes with pink bow headband, cat ears headband, pet cat Sasha, rainboots, Mary Janes w/ ankle straps, and bows, Interchangeable outfit (ballerina skirt/button down top), Mystery Message Tee, “Blueberry Sorbet” Cupcake Keepsake™, Pack of 20 affirmation stickers, and a stand with the For Keeps™ insignia.

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PRESS RELEASE

TLS Launches For Keeps™ Fashion Doll Line!
Posted by The Loyal Subjects · October 05, 2020

For Keeps™ Fashion Doll Line Launches with a Game Changing Blend of Fun, Positivity and Self-Empowerment! Collectibles Company The Loyal Subjects™ Creates a Product Line with a Powerful Message – “You Are Love!”

LOS ANGELES, Calif. – (September 23, 2020) – The Loyal Subjects™ (TLS) – a collectible toy company most recognized for its artful articulated licensed figures – has entered the Fashion Doll category with a completely fresh take…a GAME CHANGER. For Keeps™ is a new 6” fashion doll brand with great fashion play that carries a powerful message of positivity and self-empowerment.

The For Keeps™ concept was inspired by parents’ experiences with their young children, in particular the impact technology and social media have on kids’ perception of self-worth, gender stereotypes, and the imprinting of critical thought patterns by age 4. “How can a 4-year-old girl be comparing herself to social media influencers flaunting extravagance?” and “Too much screen time is pulling away from the visceral, human engagement needed for developing brains and for honing social skills.”

From this inspiration, TLS Founder and CEO Jonathan Cathey had an idea: create a toy promoting positive messages and affirmations, meaningful validations to inspire and empower, building confidence and self-esteem while creating meaningful interaction in a safe, trusted, uninterrupted, non-judged way. Something ALL kids really want: To be heard! To feel good about themselves! To share! To feel important! All without adults interrupting, correcting, or changing their course of feelings.  And so For Keeps™ was born. Said Cathey, “For Keeps is truly the first positive affirmation- and message-driven Fashion Doll – still filled with a ton of fashion play, but better!”

Characters in the For Keeps™ world are relatable, in contrast to the cool “Big Sister” or “Adults on the Town” from social media and TV that are reflected back in Fashion Dolls today. Rather than the “video-vixen,” For Keeps™ characters are decision makers in positions of power: a Filmmaker, a Journalist, a Veterinarian, a Music Producer, a Choreographer, and Creatrix Twins™ who run a cosmetics empire!  The three call out buttons on the packaging “Aspire,” “Inspire” and “Affirm” share messages of “Aspire to Be!” “Inspire Others!” and “Build through Positive Affirmations, Acceptance and Encouragement!” The character designs are reflective of kids themselves – look into the mirror to find your hero, YOU!

For Keeps™ includes GREAT FASHION PLAY. Fun accessories include headbands, necklaces, bangles, handbags, laptops, cellphones, and a boombox.  Each character has a secret message tee with powerful messages like “YOU ARE LOVE”, “YOU CAN DO IT”, and “YOU ARE AWESOME”. Kids can change outfits and shoes, and swap them between characters!  Also included is a For Keeps™ memento: an autographed picture hidden away inside the packaging uncovering an intimate glimpse into the character’s world.  For Keeps™ character Mia comes with her furry pal, Roxy! Twins London and Paris are accompanied by their pet cats, Sasha and Shadow.  If you want to pose your character, you can: For Keeps™ is articulated, and includes a translucent stand for maximum posing.

Each For Keeps™ fashion doll includes the Cupcake Keepsake™, the ultimate note passing stash box! Who doesn’t like to pass notes? Why a cupcake? It’s a great disguise for a secret note passer, and a cupcake can represent a gift, a reward, a symbol of trust, and a sign of friendship. What better way to deliver a positive message to a friend or family member than inside the Cupcake Keepsake™ for them to keep, For Keeps!  Each doll comes with 20 affirmations that double as stickers, just peel and stick!  Stick them to your iPad, notebook, cellphone or bedroom door to remind everyone that “YOU ARE LOVE™”, “YOU ARE BEAUTIFUL”, and “I AM LOYAL TO YOU”. Just gently twist the top off the Cupcake Keepsake™, place an affirmation inside, twist the top back on to secure your message, hand the Cupcake Keepsake™ to your friend, loved one or family member, and watch their eyes light up with joy after opening and receiving your affirmation! The POWER of For Keeps™ is in the MESSAGE!

Let’s meet the For Keeps™ cast: Mia the Veterinarian, Ella the Music Producer, Emma the Filmmaker, Bella the Journalist, Sophia the Choreographer, and last but not least London and Paris, the Creatrix Twins™!

If ever the world was in need of a product like For Keeps™, the time is now. Kids’ lives are fraught with uncertainty as schooling and friendships are disrupted, and negativity abounds. Enter a positive, empowering confidence builder, doing it one affirmation at a time, allowing for role-playing with a dynamic Fashion Doll who lets you know that YOU are the HERO you are looking for!

On shelf at retail it’s impossible to miss For Keeps™, to not be drawn in by the packaging with its dynamic header messages scrolling across the top – “You Shine Bright”, “You Are Loved”, “You Are Talented”, “You Are Radiant”, “You are Awesome”, and “You Are Powerful”.

For Keeps™ – Ages 4+ with a $12.99 SRP.  Available this Holiday in select retailers, at www.TheLoyalSubjects.com, and on Amazon!  A perfect gift for the Holiday, a POWERFUL MESSAGE with a great Fashion Doll, packed with surprises!

Here’s to making Toys powerful and meaningful!  YOU ARE LOVE™!